The folks at Levi’s will not rest until every fixie rider in Williamsburg is in a pair of their Commuter jeans. They just sent over the above video of Knox Robinson, publisher of First Run, tooling around town in them — passing plenty of street art, domino games and open fire hydrants, natch — and then leading folks at his Black Roses NYC running collective.
Trust us, we’re just fine with this kind of pandering if it means a free bike tune-up and tailoring. From 5 p.m. to 9 p.m. on Friday Wednesday, when the Levi’s Bike Shop comes to the Music Hall of Williamsburg, a veritable pit stop of specialists will be on hand to wash and tune your bike (meaning break-pad adjustments, lube jobs, flat fixes, and bell and reflector installation), smack reflectors on your pants, and fix any crotch blowout you may have sustained during those strenuous commutes over the bridge.
And for non-bikers, here’s the thing we probably should’ve mentioned in the first sentence: at 8 p.m., there’ll be free drinks and Brooklyn bands Javelin and Lemonade will perform. Just RSVP here.
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